A DBA Name (or "Doing Business As" Name) is an official registration of your business name.  A business is legally required to file a DBA statement if it operates under a name other than its owner's personal name, or the name filed with the state.  In addition to discouraging others from using your business name, registration of your DBA Name makes it possible to:

• Establish a professional appearance.
• Open a bank account under your business name.
• Receive payment by check under your business name.
• Advertise your business name (e.g., websites, business cards, letterhead).

A DBA Name is also referred to as a fictitious business name, assumed name or trade name.

Individuals

Many individuals operate their own business, but choose to use a name other than their personal name to identify the business.  Many of these individuals also decide it looks more professional to collect checks and payments under the business name.  However, the individual cannot legally operate under the business name, unless they have filed a DBA Name statement.  Moreover, the individual will be unable to open a bank account unless the DBA Name has been registered.

Corporations, LLCs and Partnerships

Registration of a DBA name is necessary if your company (Corporation, LLC, Partnership, etc.) conducts business and/or collects money under a name other than the company name.  In addition to actual busines transactions, the phrase "conducting business" can refer to advertising, marketing and/or distributing letterhead, business cards and so on.  Furthermore, banks will require registration of the DBA Name before opening a bank account under the name.

When to File a DBA Statement

Typically, a DBA Name statement must be filed before the DBA Name is used in operation of the business.  In addition, several states require publication of the DBA statement in a local newspaper, and proof of the publication filed in the appropriate government office.  test link

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