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Trademark Advantages 
Federal trademark registration provides the opportunity to identify and distinguish your goods or services over those of others. However, federal trademark registration provides numerous additional advantages, including:
- Provides nationwide notice of your claim to the mark.
- Provides legal evidence that you own the trademark.
- Provides exclusive use of the trademark with the associated goods or services.
- Provides for use of the registered trademark ® symbol.
- Provides the right to prohibit others from using a "confusingly similar" mark.
- The trademark may be registered with U.S. Customs to prevent the importation of foreign infringing goods.
- Provides the legal right to sue in federal courts for trademark matters, for example trademark infringement.
- Provides for the opportunity to receive treble (triple) money damages for trademark infringement.
- Registration may be used as a basis for obtaining registration in foreign countries.
In contrast, failing to register your trademark may result in a variety of problems. If you discover that someone else is using the same or similar name, you may be forced to change your name and redo all advertising such as your business cards, letterhead and website. Such a name change can confuse and lose customers. Even worse, you could be sued for trademark infringement. If a court finds you liable for trademark infringement, not only will you be ordered to stop using the name, but you may be required to forfeit all profits and pay money damages and attorney's fees.
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